So, you’ve read ALL about the equipment you’ll need to have a solid photography business in my last blog. Let’s talk about how to make your photography business your own
We are in a three-part series on getting started in your photography business! I am breaking up this topic into 3 sections which are:
What sort of images do you gravitate towards? What style of editing, posing, or message do you like? Are you moody? Bright? Colorful? More posed? The list goes on.
Editing takes forever to get down, even after you find a style you like. Heck, I’m still making adjustments every few months! As practice, take a favorite image you photographed and edit it over and over again until you find your favorite. Save as a “preset” in Lightroom and use it as a base for all of your photos, and keep tweaking as you see fit!
Another way to find your style is getting on Pinterest and pinning a bunch of things you find beautiful. Really, it can be anything! Save all of these on a board and you can use it as both inspiration and a springboard to further figuring out your style.
After you’ve taken the time to get your brand a little more concentrated, you can begin building the entire rest of your business off of it!
This is by far my favorite topic. As someone who really values client experience above most everything else in my business, I believe if this part is well-sharpened, everything else will follow suit.
On the flip side, you could be the BEST, most beautiful and skilled photographer in your area, but if you don’t learn up on people skills, your business will not grow.
Or worse, your business won’t be trusted.
The eye-opener for me was when I truly understood that photography is a service. I am using my camera and all the fancy equipment and posing and editing to SERVE people. To make them feel happy. To make them feel loved.
Photographing wedding days especially is a HUGE service. Yes, they are booking me to photograph their day with my specific eye & creativity, but the moment I believe I’m there for what I can do for myself and not for the client, I lose.
Short and sweet, I wish I didn’t get so worked up on getting everything perfect early on, and I wish I hadn’t compared myself to LITERALLY everyone. This made the job so much harder because creativity is stunted when we feel insecure!
I wish I wouldn’t have waited so long to invest in a nice camera after I knew I wanted to be a photographer!
I wish I had gone to a workshop in year 2 or 3. Sometimes you just need a creativity boost!
I’m thankful I got my website professionally done early-ish on. This is a game changer and I can’t recommend this enough!
I’m glad I did a ton of 2nd shooting my first few years, and still do! I love learning from other people.
Worked hard on my Instagram and Facebook to be pretty, cohesive and engaging!!
I have a good accountant!
My at-home work schedule is mostly figured out so I work efficiently at home, which is 90% of the week 😉
I’m thankful I have supportive friends and an AMAZING husband!